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O que é NETNOGRAFIA?

What is NETNOGRAPHY?

     O que é NETNOGRAFIA?   A Tree Intelligence define Netnografia (interNET & etNOGRAFIA ) como um enfoque qualitativo, quantitativo e exploratório que analisa os fluxos narrativos de consumidores / stakeholders / influenciadores / organizações no...
Natura Tododia – Campanha Verão

Natura Everyday – Summer Campaign

CHALLENGE: The launch of a new line should strengthen the movement led by the brand to value the beauty and self-esteem of women. But in order for the campaign to be genuine, it was essential to bring in influential advocates.

Welcome Tomorrow – Rede de Influenciadores

Welcome Tomorrow - Influencers Network

CHALLENGE: Map and indicate for the Welcome Tomorrow, a reference event in mobility and time management in Latin America, the relevant multi-stakeholder digital influencers for the meeting to gain broad visibility and repercussion.

CTG – Transformação Organizacional

CTG - Organizational Transformation

CHALLENGE: The Chinese giant's entry into Brazil came at an accelerated pace with the acquisition of local companies. The integration of employees was vital for the strategy and vision of the future to be properly shared and aligned.

A conexão das redes de relacionamento com a marca

The connection of the relationship networks with the brand

Discover Tree cases like the WHO, that shows how to consider stakeholders as multifaceted individuals and institutions, which articulate themselves in a fluid and dynamic way, in this article by Ignacio García for Gestão RH magazine.

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