CHALLENGE: The launch of a new line should strengthen the movement led by the brand to value the beauty and self-esteem of women. But in order for the campaign to be genuine, it was essential to bring in influential advocates.
CHALLENGE: Map and indicate for the Welcome Tomorrow, a reference event in mobility and time management in Latin America, the relevant multi-stakeholder digital influencers for the meeting to gain broad visibility and repercussion.
CHALLENGE: The Chinese giant's entry into Brazil came at an accelerated pace with the acquisition of local companies. The integration of employees was vital for the strategy and vision of the future to be properly shared and aligned.
Discover Tree cases like the WHO, that shows how to consider stakeholders as multifaceted individuals and institutions, which articulate themselves in a fluid and dynamic way, in this article by Ignacio García for Gestão RH magazine.