Cases

ROCHE – Open Innovation Hub

Em outubro e novembro de 2019 a Tree Intelligence conduziu o Open Innovation Hub, primeiro programa estruturado de inovação aberta feito para gestores e executivos da Roche, gigante global da indústria farma.

Natura Everyday – Summer Campaign

CHALLENGE: The launch of a new line should strengthen the movement led by the brand to value the beauty and self-esteem of women. But in order for the campaign to be genuine, it was essential to bring in influential advocates.

Welcome Tomorrow – Rede de Influenciadores

Welcome Tomorrow - Influencers Network

CHALLENGE: Map and indicate for the Welcome Tomorrow, a reference event in mobility and time management in Latin America, the relevant multi-stakeholder digital influencers for the meeting to gain broad visibility and repercussion.

CTG - Organizational Transformation

CHALLENGE: The Chinese giant's entry into Brazil came at an accelerated pace with the acquisition of local companies. The integration of employees was vital for the strategy and vision of the future to be properly shared and aligned.

Natura –Trends in ingredients

CHALLENGE: Provide continuous network intelligence to the company, assisting in monitoring global trends and opportunities to make its products more beneficial for the planet and human health.

CIB - Transgenics Brazil/USA/Europe

CHALLENGE: Identify the ecosystem of influences on the topic of transgenics and Genetically Modified Organisms (GMOs) in Brazil, USA and in the main European countries with a strategic focus for the Biotechnology Information Council.

Abbott - Southern Cone

CHALLENGE: Abbott needed to identify Key Opinion Leaders (KOLs) and the dynamics of the institutions that influenced a medical specialty in Chile, a region where the brand did not yet have a direct presence.

Mondelez - Influencer Networks

CHALLENGE: To provide insights for Mondelez's Research & Development areas in order to improve the positioning and differentiation of specific company brands.

Givaudan - US-Canada Trends

CHALLENGE: Mapping influencers and bringing global trends and innovation opportunities related to issues relevant to the fragrance industry worldwide.

Via Varejo – Transformação Organizacional

Via Varejo - Organizational Transformation

CHALLENGE: Reveal the informal networks of 26,000 Via Varejo employees to understand how to identify talent, bottlenecks and provide recommendations on how to improve cooperation, energy and innovation networks.

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