LivingNethos and Leidar Partner to Discover Influencer Networks

The ability to discover real influencers and relationships between influencers determines the success of communication campaigns and stakeholder engagement. LivingNethos combines cutting-edge IT solutions with deep knowledge of digital anthropology and sophisticated analytics to understand networks and their influencers.

LivingNethos is now teaming with the Leidar Insights team to jointly discover relationships between global business stakeholders. The two companies will collaborate to provide a deep understanding of networks to help customers develop the right communication strategies.

  • We are looking for a partner who truly understands global affairs and the international scene. With Leidar, we see a consultancy that will help us engage with global organizations, major international companies, and academia to bring netnography to communication and engagement strategies, says Ignacio Garcia, social anthropologist, co-founder and CEO of LivingNethos.
  • We are constantly looking for tools to innovate international strategy and the development of communication campaigns. When we met Ignacio in Sao Paulo this June, we knew we had found a partner who could help us make a real difference to customers in terms of understanding their issues and how their stakeholder environments are “living”. " We are very excited to start this journey with LivingNethos, says Rolf Olsen, CEO and founder of Leidar.

LivingNethos and Leidar will share offices and resources in Europe (Geneva, Brussels, London and Oslo) and Latin America (Argentina and Sao Paulo), along with a global network of netnographers.

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LivingNethos founder and CEO Ignacio Garcia (center) with Dr. Lukasz Bochenek (left) who leads the insight offer of Leidar and Rolf Olsen (right), CEO and founder of Leidar.

Original press release published December 10, 2015 by Rolf olsen at the Leidar's website

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