A conexão das redes de relacionamento com a marca

A conexão das redes de relacionamento com a marca

Conheça casos da Tree como o da OMS que mostram como considerar os stakeholders como indivíduos e instituições multifacetados, que se articulam de maneira fluida e dinâmica, nesse artigo de Ignacio García para a revista Gestão RH.

What is netnography?

The term netnography was coined by Robert Kozinets, who adhered to the terms interNET and ethnography to refer to a new discipline that aims to explore online communities and their values and opinions in a non-invasive manner. It is undeniable that in this hyperconnected age,


IN RECENT YEARS, TRIBE DIGITAL HAS PUSHED IMPORTANT INTERNATIONAL CHANGES IN THE FOOD, HEALTH AND BEAUTY INDUSTRY. Find out why! In this opportunity, I will present a digital tribe that is driving major changes in the areas of food, ...

The Bloomberg of Companies

In last month's EXAME PME magazine, Ignacio Garcia, anthropologist and founder of Tree Intelligence, talked about the company and how our knowledge discovery platform, Living Nethos, works. Check out the article: "The Bloomberg of Business" Anthropologists, ...

Do you know what Digital Communities of Practice are?

Communities of Practice or CoPs are groups of people and organizations that interact and share interests, concerns, and passion for something and seek to increase and disseminate their perceptions as interactions occur. These communities are also present in the ...

Influence networks

In the hyperconnected era, influencers make use of different web platforms to disseminate information, knowledge and opinions on specific topics. Currently there is no single channel of communication, but also the same actor can share ideas ...

How to identify and involve facilitators in merger processes

The existence of informal networks in any company is undeniable. They form in the bonds of empathy and trust established between colleagues and are strengthened in the flows through which circulates the information relevant to the results achieved at the end of a ...


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